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Parties: Patrón’s Search for 2016’s Margarita of the Year

By Andy J. Gordon

We’re not sure who is responsible for declaring February 22nd National Margarita Day, but no one is complaining about it. Certainly not the lucky guests that attended Patrón Tequila’s party on said day. To celebrate the “holiday” Patrón gathered a few of the most talented bartenders from around the country to a classy outdoor party space in Los Angeles. Each bartender brought their unique twist on the traditional margarita and served the cocktails to the swarming attendees.

Patrón is conducting a “Search for 2016’s Margarita of the Year.” Seven cocktails from top bartenders across the U.S. and Mexico were selected as finalists. The recipes for the seven styles of margaritas – herbal, spicy, smoky, savory, modern, tropical and classic – can be found at MargaritaOfTheYear.com. Everyone can log in and cast a vote (once daily, through April 15) for their favorite. For each bartender, the recipe reflects personal influences on what makes the #PerfectMargarita. It also represents the local taste of their cities, culinary trends and the history of the drink.

 

Rosie Ruiz with her modern interpretation of the margarita at the Patrón party.

Rosie Ruiz with her modern interpretation of the margarita at the Patrón party.

Our favorites at the National Margarita day party included the cocktails from Stephen Halpin (Dallas, smoky margarita), Bettina Barnoczki (Miami, tropical margarita), Jordan Corney (San Antonio, spicy margarita) and Rosie Ruiz (Los Angeles, modern margarita).

Perhaps the coolest aspect of the party was the opportunity for guests to create their own margaritas. Patrón set up a large margarita lab staffed with experts and stocked with everything imaginable to create a unique margarita. Party goers chose the tequila (silver or reposado), liqueurs (citrónge orange, lime, mango), fruits, vegetables, spices, herbs and sweeteners. Each guest gave their baskets full of ingredients to an expert bartender who put together all of the components. Once shaken, the bartender presented the cocktail to the guest who enjoyed a newly created, unique margarita. Every guest that participated in the creative process also received a silkscreened apron and personalized juicer.

John Paul DeJoria, Patrón's founder checking out the spices and herbs at the make your own margarita station.

John Paul DeJoria, Patrón’s founder checking out the spices and herbs at the make your own margarita station.

Patrón’s party celebrating National Margarita day was a huge success. Guests tasted amazing cocktails and voted on their choices for 2016’s Margarita of the Year. The opportunity to create new margaritas was an added surprise. Patrón always knows how to please their customers. Perhaps they should start a campaign to rename Fridays as National Margarita Day. Any excuse to celebrate margaritas and Patrón works for us.

Photos courtesy of Andy J. Gordon and Patrón Tequila.

About Andy J. Gordon (188 Articles)
<p>Andy J. Gordon, a Los Angeles-based marketing and strategy consultant, made his writing debut in “Brentwood” magazine in 2007. His interests include music, sports, consumer electronics, premium libations, fine dining, travel, fast cars, and enjoying life.</p>

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