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Parties: Two Big Brands Get the Los Angeles Party Scene Hopping

LOS ANGELES, CA - JULY 11: Actor Uggie attends Abercrombie & Fitch's presentation of their 2013 Stars on the Rise at Abercrombie & Fitch on July 11, 2013 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for Abercrombie & Fitch)

By Jenny Peters

It was a big night in Southern California on July 11, 2013, as two iconic brands celebrated with fabulous parties.

First, Abercrombie & Fitch went all out to present their “2013 Stars on the Rise,” this year’s fresh faces chosen to represent the company’s moose-logoed brand for their back-to-school push. Those ranged from actors Scott Eastwood (Clint’s son, he of “Texas Chainsaw Massacre 3D” fame), Lily Rabe from “American Horror Story,” “Glee” star Jacob Artist, Ashley Hinshaw of “Chronicle” and our favorites, Uggie the dog from that fantastic Oscar winner “The Artist,” along with Popeye and Julio, those skateboarding bulldogs.

"American Horror Story" star Lily Rabe at the A&F bash.

“American Horror Story” star Lily Rabe at the A&F bash.

Scott Eastwood went to the dogs at the A&F party at the Grove.

Scott Eastwood went to the dogs at the A&F party at the Grove.

Uggie got into the skateboarding act, too, out front of the Abercrombie & Fitch store at the Grove, while inside the massive three-story shop guests sipped moose-inspired cocktail concoctions and nibbled on crab cakes and quesadillas while checking out the piles of new clothes all ready for school shopping. It was a night for giving, too, as all profits from the evening’s sales went to No Bully (http://www.nobully.com/), the organization dedicated to ending bullying in schools – and everywhere.

Who doesn't love dogs on a red carpet? Uggie, Popeye and Julio stole the show!

Who doesn’t love dogs on a red carpet? Uggie, Popeye and Julio stole the show!

Over on Rodeo Drive, Porsche Design took over the Two Rodeo hillside street and, along with Vogue magazine, invited guests for a peek at their newly renovated flagship store and their Fall/Winter 2013 collection.

Outside the newly renovated Porsche Design store on Rodeo Drive.

Outside the newly renovated Porsche Design store on Rodeo Drive.

The well-heeled crowd didn’t see to mind the miniscule appetizers, but the poor waiters carrying them were mobbed every time they emerged; it seems that even the super-skinny, super-rich still want a bigger bite when they hit a cocktail party.

The new look of the Porsche Design Store on Rodeo Drive in Beverly Hills.

The new look of the Porsche Design Store on Rodeo Drive in Beverly Hills.

And speaking of heels, tennis star Maria Sharapova was sporting sky-high spikes that sent her up to nosebleed height; she looked down on actors Patrick Dempsey, Jamie Alexander, Sanaa Lathan, Udo Kier and Porsche Design CEO Juergen Gessler. German actor Ralf Moller, who stands 6’6”, was the only guy in the place that could actually look her in the eye.

Maria Sharapova towers over Janie Bryant at the Rodeo Drive Porsche Design store opening party.

Maria Sharapova towers over Janie Bryant at the Rodeo Drive Porsche Design store opening party.

Patrick Dempsey looking dapper at Porsche.

Patrick Dempsey looking dapper at Porsche.

“Mad Men” costume designer Janie Bryant hosted the bash, and musician Austin Paul warbled out a few tunes as many mourned the Porsche sunglasses and footwear that had been encased in ice. So sad to see such beautiful designs ruined forever!

Porsche shades on ice. Sob!

Porsche shades on ice. Sob!

 

Abercrombie & Fitch photos courtesy Jason Merritt/Getty Images for Abercrombie & Fitch.

Porsche Design photos courtesy Getty Images for Porsche Design.

About Jenny Peters (155 Articles)
<p>Jet Set Jen is the brainchild of Jenny Peters, a longtime freelance journalist whose career has spanned everything considered “Lifestyle” reporting, from movies and celebrities to fashion and fast cars, with plenty of food, wine and travel thrown in too. She currently contributes regularly to USA Today’s 10Best.com, AARP.org, New York Magazine, Coast Magazine, Bask Magazine and numerous other newspapers, magazines and websites worldwide. She is a founding and voting member of the Broadcast Film Critics Association (www.criticschoice.com), which annually honors the year’s top films with the Critics’ Choice Awards. Jenny and her crack cadre of reporters at Jet Set Jen offer up opinions, suggestions and insider scoops on the best that the world has to offer, to keep you on the cutting edge of that ever elusive pursuit of life, liberty, happiness – and fun, fun, fun.</p>

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