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Party: A West Hollywood Pub Crawl Holiday Celebration with Tequila Avión

The fine lineup of bottles from Tequila Avión. Photo courtesy of Tequila Avión.

By Jenny Peters and Andy J. Gordon

Tequila Avión rang in the holidays with an intimate pub crawl in West Hollywood on December 13, 2017, that showcased a few seasonal cocktails made with their premium tequilas. The brand is part of the Pernod Ricard family of spirits and is one of the top sellers in the luxury category. At the convivial bash, lucky invitees enjoyed a night of drinks, food and good company at a few of Tequila Avion’s top WeHo bar accounts, all the while learning more about the various tequila expressions.

We started our crawl in Tart at the Farmer’s Daughter, located just across from the Farmer’s Market on Fairfax Boulevard. Tyler Levey, Avion’s regional manager, talked about the brand and particularly the Extra Añejo Reserva 44 – a very limited, small-batch tequila that is the brand’s ultra-luxury spirit. We enjoyed a variety of hors d’oeuvres while sipping the Manhattan 44, a decadent cocktail made with the Reserva 44. We also tasted the extremely smooth, slightly oaky spirit neat.

The decadent Manhattan 44 cocktail made with the Reserva 44, the Extra Añejo Tequila Avión served at Tart on December 13, 2017. Photo courtesy of The Narrative Group.

After about an hour, the group hopped in Ubers for a ride over to EP&LP on La Cienega Boulevard, where we joined the beautiful people at the rooftop bar patio area for another special holiday cocktail. The bar manager created a drink called the Instagram Model. It was made with Avión Silver, Dimmi Apricot Apertivo, sliced apple bitters and lime juice, all mixed up and served neat. The bitterness was a little overpowering, but the apple and apricot flavors nicely complemented the tequila.

The Instagram Model made with the Silver Tequila Avión served at EP&LP on December 13, 2017. Photo courtesy of Andy J. Gordon.

After a little schmoozing, we walked down La Cienega to The Nice Guy, where we passed through the velvet-draped door into the dark club. The Nice Guy had a long table set for our group and once we got settled in, the efficient staff brought a seemingly endless stream of Italian delicacies.

We also had a choice of three signature cocktails. The Elevated Margarita was made with Avión Silver, agave nectar and lime juice served over ice. The Añejo Old Fashioned mixed the Avión Añejo with agave nectar plus orange and Angostura bitters with an orange twist and was presented neat. The Spicy Siena used the Avión Reposado blended with fresno chili, cilantro, agave nectar and lime juice poured over ice. All three drinks were expertly prepared and quite tasty.

The Añejo Old Fashioned made with Añejo Tequila Avión served at The Nice Guy on December 13, 2017. Photo courtesy of The Narrative Group.

While we enjoyed the extravagant meal and cocktails, Tyler generously presented another bottle of the Avión Reserva 44 Extra Añejo (it retails for $160 for 750ml) for us to enjoy neat. The salads, pizzas, pastas and meat dishes were all delicious and the cocktails paired with the food nicely. The holiday cheer continued late into the night until everyone had their fill of the festive fare.

Tequila Avión makes an excellent lineup of premium spirits that work extremely well as the foundation for tasty cocktails and can also be appreciated neat or on the rocks. Just in time for the holidays, Pernod Ricard has set up a web site called ReserveBar where you can purchase all their brands and see many cocktail recipes, too.

Several of the Pernod Ricard liquor brands, including the Avión line, allow custom bottle engraving – something that would make a wonderful gift. The site takes you through the easy steps to personalize a bottle. Also, when you are out partying with friends and family, be sure to try the line of Tequila Avión spirits – we are confident that you’ll be glad you did.

About Andy J. Gordon (194 Articles)
Andy J. Gordon, a Los Angeles-based marketing and strategy consultant, made his writing debut in “Brentwood” magazine in 2007. His interests include music, sports, consumer electronics, premium libations, fine dining, travel, fast cars, and enjoying life.